The gambling market is not just about fun and games. Major companies conduct meticulous economic and social research, gathering detailed statistical data, and listening carefully to the professional opinions of third-party authorities. Then they create development strategies according to their prediction models. We’ve compiled the most interesting pieces of information on this topic for your enjoyment, so keep reading to learn more!
Trends and Regulations
The gambling niche is an actively growing power worldwide, and Canada was not left aside in this matter. Numerous online providers put great diligence into further developing the Canadian segment of the betting market, as it is fairly beneficial in terms of legal government regulation. Let’s find out the main reasons of such tendencies.
Statistics of Online Casino Playing
On a large scale, the numbers that form statistical data precisely reflect the overall tendencies of the market. This allows online casino providers to adjust their strategy accordingly, or put more effort into resolving a particular problem (like underage gambling, for example). Two main aspects of interest in this matter are demographic and game-related reports. So let’s take a quick look at the most important related bullet points.
Analysis Based on Demographics
According to the research “Internet Gambling: Prevalence, Patterns, Problems, and Policy Options”, by Robert T. Wood and Robert J. Williams, around 82% percent of online players in Canada are male. They have varying educational histories and a household income of roughly 74 thousand dollars per year. Another interesting fact is that the average age throughout all Canadian thrill lovers is 35.5 years, which is somewhat lower than the worldwide level of older than 45.
To a certain point, this may be related to the currently upward trend in underage gaming rates. A massive 2016 study revealed that 42% of teens surveyed engaged in some form of betting activities at some point. Almost 10% of adolescents in three distinct provinces affirmed that they had placed bets at least once during the last three months prior to the survey.
Look at our other related articles:
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- Online Casino Prospects in Canadian Gambling Market
- Online Casino Legalization by Provinces in Canadian Gambling Market
- BC Policy Regarding Online Casino in Canadian Gambling Market
- Nova Scotia Studies of Canadian Online Casino
- Alberta Gambling in Canadian Online Casino
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- Canadian Online Casino Studies in Ontario and Kahnawake
- Online Casino Bonuses in Canadian Gambling Market
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Statistic Data According Games
Not all games are equal in terms of popularity throughout virtual casinos, so the related statistics are quite important to consider when adjusting strategies for further development.
This is an incredibly popular gambling option in Canada, second only to EGMs (electronic gaming machines). Just imagine: there are around 124.5 lottery ticket outlets and roughly 130 terminals per capita throughout the country.
Online Casino Games
Ever since 2011, Canada’s revenue from online gambling has been consistently rising. In 2015, the expected amount was thought to be more than 6 billion dollars, and 2016’s profit is expected to be even larger than that. The most popular segments of this market are spinning machines and classic table games.
Here go some fun facts about slots. According to the CGA (Canadian Gaming Association), the average bet per spin amounted to $2.80 in 2016, and the average quantity of titles played per visit was about 5.8 machines. Moreover, the surveyed players affirmed that the main factors in choosing a game to enjoy were the overall impression (79%), denomination (77%). Followed by bonus features (73%), frequent small payouts (70%), and the cost required to bet on all lines (69%).
According to regular surveys, an average of around 8% of the total Canada population takes part in some sort of gambling table game each year. This parameter is highest in British Columbia (28%) and lowest in Nova Scotia (3.6%).
Gambling Authorities in Canada
Quite a few organizations aim to license and regulate the gambling paradigm in Canada. They are often province-specific. Each region has its own peculiarities concerning both online and land-based staking houses. Let’s take a look at the most authoritative institutions.
Kahnawake Gaming Commission
KGC is the official gambling-related authority operating in the Kahnawake Mohawk Territory. It was among the first organizations in the world to start licensing and regulating online gaming officially.
British Columbia Gaming Policy and Enforcement Branch
This organization issues gambling licenses to online and land-based casinos located and operating in the British Columbia province. In addition, they aid in resolving any conflicts between players and staking houses.
Nova Scotia Alcohol and Gaming Authority
Nova Scotia’s AGA has a strong consumer protection focus, constantly overseeing gambling licenses, and checking the fairness of play. In addition, they conduct research and gather statistical data to improve the status quo in the province. Authorities of NS also put an endeavor and funds into the matters of harmful gaming prevention, public education, and treatment of addiction cases. 6.4 million dollars were invested into these issues from 2015-2016.
Alcohol and Gaming Commission of Ontario
The goal of AGCO is to control the realization, service, and taking of alcoholic beverages in the province. Besides that, to make sure both online and brick-and-mortar casinos offer their customers supreme quality and fairness of play. Currently, this organization is carrying out a program of modernization in the local gambling industry, expecting it to accumulate an additional $4.8 billion by March 2018 in thanks to this initiative.
Quebec Régie des Alcools des Courses et des Jeux
RACJ is the government institute that controls and regulates all issues related to alcohol, lotteries, gambling, racing and combat sports in the province of Quebec. In 2016, this organization designed a bill that would deem all non-governmental online betting houses illegal and inaccessible to citizens of the province. However, this still remains unapproved and widely opposed by local citizens and lawyers. For the time being, virtual casinos are still free to enjoy in QC.
Bonuses and Promotions
As said a bit earlier, around 73% of Canadian players consider bonus features as an important factor when choosing a title to play. So, online casinos put the greater part of their efforts into providing each of their clients with a varied set of appealing bonuses updated on a regular basis.
Canada has a specific organization which aims to prevent harmful gambling, and that is the Responsible Gaming Council. Thanks to RGC, numerous educational and social programs are held annually, bringing knowledge and awareness to the general public.
Forecasts for Canadian Online Gambling Development
There’s no unified opinion regarding the future of virtual gambling in Canada at the moment. Some specialists affirm that no drastic changes will be observed at this time, while others tend to believe that the collaboration between different provinces will continue to grow stronger.
Another question of interest is the strictness of government regulation of online gaming, taking into account the rising revenues from all segments of the market. Will this matter be left to federal and provincial organizations, or entrusted to non-government structures? Only time will tell. But one thing surely remains clear: the paradigm will be constantly evolving and bringing innovative excitement to each and every customer, no matter what the statistics look like.